Atelier Swarovski was founded by Nadja Swarovski in 2007 and represents the very pinnacle of the Swarovski brand portfolio, offering haute couture Swarovski crystal jewellery, designed by an exclusive selection of the world’s most visionary creative luminaries. In its 10-year history to date, AS has collaborated with names including Alexander McQueen, Christopher Kane, Jean Paul Gaultier, Karl Lagerfeld, Zaha Hadid, Hussein Chalayan and Mary Katranzou. VM were first approached by Atelier Swarovski in 2015 – and since then have created over 400 Atelier Swarovski films across the globe, filming in London, Paris, Cannes, Milan, Arezzo, Antwerp, Wattens, Amsterdam, Los Angeles, New York, Hong Kong and Shanghai.

VM have produced bespoke Atelier Swarovski films for B2B and B2C purposes – including global press launches, in-store promotion, London and Paris Fashion Week installations, internal training, social media platforms and AtelierSwarovski.com.